Thailand Launches "Mueang Na Tiew: Year of Celebration" to Boost Domestic Tourism

Bangkok, Thailand – The Tourism Authority of Thailand (TAT) has launched “Mueang Na Tiew: Year of Celebration,” a new nationwide campaign to invigorate domestic travel during the 2025 Green Season (June–September). This initiative aims to draw Thai travelers to 55 secondary cities through 12 distinct themed experiences and exclusive promotions.

Minister Secretary, emphasized the campaign's collaborative nature, stating, “This campaign unites public and private sectors to expand travel opportunities and stimulate regional spending. It plays a strategic role in strengthening Thailand’s tourism economy, distributing income to local communities, and laying the foundation for sustainable growth.”

TAT Deputy Governor for the Domestic Market, Mr. Apichai Chatchalermkit, highlighted the campaign’s relevance to modern Thai travelers. “'Mueang Na Tiew: Year of Celebration' aims to boost domestic travel during the rainy season through bold city branding and targeted initiatives. It resonates with today’s Thai travelers – from digital nomads and solo explorers to foodies, families, and LGBTQ+ couples – by reflecting emerging lifestyle trends and travel subcultures.”

Diverse Experiences for Every Traveler

The campaign's 12 themed experiences cater to a wide array of interests:

• Relaxation and Adventure: From peaceful getaways for busy professionals to adrenaline-fueled adventures for thrill-seekers.

• Creative and Romantic Escapes: Scenic destinations for content creators and romantic backdrops for LGBTQ+ couples.

• Empowering Solo Female Travelers: Promoting independence and exploration.

• Nature and Wellness: Opportunities to unplug and reconnect with nature, alongside water-based activities like rafting, snorkeling, and stand-up paddleboarding.

• Active Seniors: Encouraging energizing, experience-rich journeys to tick off travel bucket lists.

• Culinary Delights: Celebrating regional Thai BBQ hotspots and immersive culinary journeys highlighting local flavors.

• Family and Pet-Friendly Travel: Promoting meaningful family trips during Mother’s Day and inviting pet owners to explore with their companions.

Exclusive Deals and Partnerships

To enhance the campaign, TAT has teamed up with numerous travel and lifestyle partners, offering a variety of promotions:

• Air Travel: Fare discounts from VietJet Air (15%), Thai Lion Air (up to 25%), and Nok Air, plus bonus miles from Royal Orchid Holidays.

• Accommodation: Deals through platforms like Gother and Patois, and 30% off select accommodations from the Electricity Generating Authority of Thailand (EGAT).

• Car Rental: Special rates from Pet Friendly Thailand, AVIS, and Chic Car Rent.

• Tours and Activities: Discounted packages from Yacht Me, Love Andaman, and Local Alike.

• Lifestyle Perks: Cashback and discounts from Bangkok Bank, UOB, and KTC credit cards, campaign rewards from BAAC, double reward points from PT petrol stations, Max Card, and the Max Me app.

• Retail and Services: Deals from ShopBack, Bar B Q Plaza, SE-ED Book Centre, B2S, online shopping discounts from Canon, and promotional ride/delivery codes from GRAB.

• EV Charging: Discounts on EV charging from EleX by EGAT.

Economic Impact and National Goals

As part of the broader Amazing Thailand Grand Tourism and Sports Year 2025, this campaign targets 250,000 travelers, aims to reach over 10 million people, and is projected to generate at least 500 million baht in direct revenue. It also contributes to Thailand’s national tourism goal of 1.17 trillion Baht and 205 million domestic trips by year-end.